The BetterwithPets Prize, valued at CHF 100,000 total, looks to support and expand leading innovations and initiatives focused on harnessing the positive power of the pet-human bond. Please note that this is a European initiative. People outside of Europe may not apply. Also, please note that the goal is not to support research projects, but applications of the HAB.


Nestlé Purina, in collaboration with Ashoka (a pioneer in the field of social entrepreneurship), has announced the launch of the BetterwithPets Prize, the first prize of its kind for Purina. Purina are on the search for organisations with initiatives focused on enriching the lives of pets and the people who love them. The prize entry is open to any country in the European Union, as well as Russia, Switzerland, Ukraine and Norway. Applicants will get the chance to win prizes totalling CHF 100,000, and receive detailed feedback on their initiative from experts in their field.


Applications for the BetterwithPets Prize are open to social and commercial enterprises and non-profit entities and organisations who seek to harness the positive power of the pet–human bond. Applications are open from now until 15 April 2018; successful applications will then be shortlisted and five finalists will be invited to attend the Purina BetterwithPets Forum in Spain on 7 June 2018, where the winners will be announced.